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Netflix Home Page To Get a Major Revamp; AI-Powered Recommendations and More
Updated on: 07 May, 2025 06:37 PM IST |Amruta Karulkar
Netflix Revamp
Get ready for a significant transformation of your Netflix experience! The streaming giant is rolling out its first major TV homepage redesign since 2013, promising a "simpler, easier and more intuitive design". This overhaul aims to enhance content discovery, especially for its expanding lineup of live events and games. The changes are set to deploy globally in the "coming weeks and months".
When you hover over a title, it will expand, showcasing more details, including a brief description and eye-catching badges like "Emmy Award Winner" or "#1 in TV Shows". After a few seconds, a video preview will play, a feature Netflix found encourages viewing. The company is also enhancing its recommendation engine. "We’re making the recommendations on the homepage more responsive to your moods and interests in the moment," Netflix explained, offering "better realtime recommendations." This means if you search for horror, expect more spooky suggestions to pop up much faster than before.
Also Read: Kickass Netflix Action Series to Watch
The overall aesthetic is an "elevated design", described as clean and modern. Greg Peters, a co-chief executive, stated the objective: "How do we make it easier? How do we make it simpler and faster for you to make a great decision?"
Beyond the television experience, Netflix is testing innovative features for its mobile app. These include an OpenAI-powered chatbot search function, currently in a "small opt-in beta phase". This will allow users to search using "natural conversational phrases like ‘I want something funny and upbeat’."
Additionally, a TikTok-like vertical video feed is under trial. This feature will let subscribers browse short clips from shows and movies, offering a quick way to sample content before committing to the full programme.
Also Read: Netflix Films That Touch The Soul
The new design aims to make users "slow down and notice a little bit more about the title versus scanning. Netflix hopes this "new Netflix" experience will make competitor services feel relatively static; maybe they feel a little bit old at some point in time and stuck in the mud," according to Peters.
A Fresh Look for Your TV Screen
The most noticeable change to the TV interface will be the main menu shifting from the left-hand side to a more prominent position at the top of the page, similar to Apple TV`s layout. This makes shortcuts to Search and My List "more noticeable and easier to access". Netflix says its goal is to "Discover Your Next Great Watch More Easily" by putting crucial information front and centre.When you hover over a title, it will expand, showcasing more details, including a brief description and eye-catching badges like "Emmy Award Winner" or "#1 in TV Shows". After a few seconds, a video preview will play, a feature Netflix found encourages viewing. The company is also enhancing its recommendation engine. "We’re making the recommendations on the homepage more responsive to your moods and interests in the moment," Netflix explained, offering "better realtime recommendations." This means if you search for horror, expect more spooky suggestions to pop up much faster than before.
Also Read: Kickass Netflix Action Series to Watch
The overall aesthetic is an "elevated design", described as clean and modern. Greg Peters, a co-chief executive, stated the objective: "How do we make it easier? How do we make it simpler and faster for you to make a great decision?"
Beyond the television experience, Netflix is testing innovative features for its mobile app. These include an OpenAI-powered chatbot search function, currently in a "small opt-in beta phase". This will allow users to search using "natural conversational phrases like ‘I want something funny and upbeat’."
Additionally, a TikTok-like vertical video feed is under trial. This feature will let subscribers browse short clips from shows and movies, offering a quick way to sample content before committing to the full programme.
Also Read: Netflix Films That Touch The Soul
Why the Change, and What`s Next?
This redesign, internally nicknamed "Eclipse", has been in development since late 2022. With over 300 million subscribers now, up from 30 million in 2013, Netflix recognises the need to evolve. Chief Product Officer Eunice Kim noted that the old homepage could feel like "box art, box art, box art, box art," which she described as "kind of suboptimal, right?" She added that with more users unsure what to watch, "our product needs to work even harder to kind of introduce these titles to folks for the first time."The new design aims to make users "slow down and notice a little bit more about the title versus scanning. Netflix hopes this "new Netflix" experience will make competitor services feel relatively static; maybe they feel a little bit old at some point in time and stuck in the mud," according to Peters.
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